Thursday, 28 March 2013

article plan facebook addiction


Article Planning Sheet
Plan the language use of the primary code of your article in the box below.

Article target audience:


Planning Comments
article genre

Informative/entertainment intention is to help people addicted to Facebook
Narrative voice

1st person
Register

informal but still keeping the serious tone, taboo words used for impact
Stylistics

Adjectives and metaphors will be used frequently
Tone of address

the article will be serious and informative giving advice and help
Structure and pace

The pace of the article will be quite slow, longer paragraphs with more information pact into each paragraph

article plan British Patriotism


Article Planning Sheet
Plan the language use of the primary code of your article in the box below.

Article target audience:


Planning Comments
article genre

Entertainment article, very sarcastic and opinionated
Narrative voice

1st person narrative
Register

Informal, uses taboo language several times throughout the article
Stylistics

Will use alliteration, adjectives (some rather obscure), metaphors will also be used quite a lot  
Tone of address

The article will be very sarcastic and jokey, not taking the topic to seriously
Structure and pace

The pace of the article will be quick and snappy which will keep audience interest, paragraphs will be short with a conclusion rounding up the article

Wednesday, 27 March 2013

Facebook Addiction photo shoot plan


Photo shoot planning document


Date and time of photo shoot: 12/01/13


Material to be shot: Photos for Facebook addiction article


What personnel do you need?

Lighting assistant: Chris Marina
Models: Kat Borrowdale


Props: Laptop, Table or desk, smart phone, iPod


Costume will be mainly dark clothes as this will reflect the darker tone of the article and also give connotations of depression.

Studio shoots: using low key lighting to again amplify the darker tone I am trying to achieve with my article


Backdrop: Black, can be white and the background editied later


Lighting equipment needs: Soft box, reflector



Drawing of studio layout:


British Patriotism photo shoot plan


Photo shoot planning document


Date and time of photo shoot: 02/02/13


Material to be shot: Photos for British Patriotism article


Lighting assistant: Chris Marina
Models: Kat Borrowdale


Props: flag, queen mask, rings


Costume will be a t-shirt with a union jack on it with sovereign rings and a mask of the queens face to go along with the sarcastic look at Britishness

Studio shoots: using high key lighting for the much more upbeat tone of the article.


Backdrop: white


Lighting equipment needs: standard lighting



Drawing of studio layout:

update

This week I planned to edit my British patriotism article and also complete my facebook addiction shoot. I have successful done both of these tasks.

To the right are the images for my British patriotism article and I am confidant that these images are good enough for the article.

Also i have completed my facebook addiction photo shoot shown here

This week I planned to edit my British patriotism article and also complete my facebook addiction shoot. I have successful done both of these tasks.









































The photos for my British patriotism article turned out very well as seen below:

Treatment


Print Advertising Treatment/Proposal

Product name:
Client: Northern Echo
Date: 07/11/12                                                   Project completion date:

Branding Objectives
What is the genre of your magazine? What are you informing your audience about?
How will it branded?
What are the connotations of your branding decisions?
What are the connotations of the magazine’s name?
My magazine is an alternative lifestyle magazine aimed at the 18 -24 age range. The magazine takes the interests and passions of this demographic giving them articles that relate to them that they are interested in which many articles in the alternative lifestyle genre do not cover already. The magazine is written, published and sold to the North East so includes many references and language associated with the North East.   



Audience communication objectives
Who is your audience?
Identify: tribe, socioeconomics, age, gender split.
My audience is a 50/50 split of male and female between the ages of 18 - 24. It covers the B, C1, C2 socioeconomic groups aiming the middle class incomes. The magazine is also aimed at the young alternate tribe as this tribe is linked with other tribes like the Emo tribe and the Indie Scenesters tribe.    


Your unique selling point
My magazines unique selling point is the genre and age range it targets. most alternative lifestyle magazines such as the Red Bulletin and the Shortlist aim at the 25+ age range and therefore cover topics that are uninteresting to my target audience. Therefore I have taken topics and interests covered in other magazines such as film and technology which are aimed at my target audience such as Kerrang! to give my readers relevant topics they will want to read.    



Overview
Description of front cover and contents page

Content.
Imagery to be deployed: metaphorical, ideal, window to the future self
The front cover will consist of 3 women in the age group of my target audience. This offers a window to the future self for my female readers and also an object of desire for my male readers. The colour scheme consists of orange, a grey gradient and white. Orange is chosen as it co notates with energy and fun which represents my target audience perfectly. The grey gives the magazine a modern tone to the magazine and the white is purely cosmetic.      

Double Page 1

Title, content and article type

The title for this article is "For Queen and Country". It takes an opinionated look at patriotism in the UK and debates whether it is just a fad or if the public are really proud to be British. It is to be written in first person narrative with a comic tone to the article. It also uses taboo language which is similar to the language my audience uses as well as references to pop culture to appeal to my audience. The imagery like the article takes a none serious approach to Britshness by incorporating cartoonish style images of traditional British things such as a bulldog, Big Ben and the Angel of the North to go with the theme of the North East. The font will be a very simple sans serif font to go along with the non serious theme f the article.
Double Page 2

Title, content and article type

The title for this article is "Social Problems" referring to the problems of addiction to the social networking site Facebook. This article looks at the growing problem of Facebook addiction, what causes it and how to overcome it. The article will be a first person narrative with some comic elements as well as some taboo language. The colour scheme for the article will be predominately blue and white as these are the colours of Facebook. The font will be a sans serif font much like that of the Facebook logo to again link in with the theme of social networking sites. The imagery will be dark and sinister linking with the articles theme of something being a much bigger problem then what we all think.
Double page  3

Title, content and article type

The 3rd double page spread is titled "The History of Hammer" which takes a retrospective look at the Hammer production company. The colours will be much like the posters of the movies Hammer is famous for which traditionally consisted of oranges, reds and blacks. It will use a horror style font to connotate with the theme of horror movies. It will look at all the major and most famous films from hammer and the influences it has had on modern films including the latest hammer horror film "The Women In Black".

Distribution objectives

Regional or national? Circulation: how many and why this number?
Outlets and rationale:
Pricing: premium, mid or free to view? Why?
Print quality: Discuss print finishing, magazine size, paper quality. Number of pages.
Advertising to content ratio
The magazine will be a free to distribute magazine being given out at popular student areas across the North East. The reason for my magazine being free to distribute is because the current market for my magazine is far too competitive for a new magazine like mine. Another reason is because of the prices of distribution. As a free magazine I do not have to fight for sales as a new magazine with an unproven fan base. Because I am a free magazine, the quality of the paper cannot be of the same quality as some of the established magazines because of the prices printing comes to. Therefore the quality of the paper will be similar to that of NME; the front cover will also not be the best quality much like that of NME or Kerrang! Advertising will take up a quarter of the magazine. This is because the only income I will receive will be through advertising.


Visual Aesthetics
Image content objectives
The images I will use will consist mainly of people for my target audience’s age group (18-24), which will show an image to the future self. The images main purpose however I feel must reflect what the article is about. This means serious articles will have a darker tone with gritty filters to the imagery like in the Facebook addiction article, whilst the lighter hearted articles with humour will reflect the humour and use much more vibrant colours.

Language Control Objectives

I will try to make the language for my articles both male and female appropriate.

Colour control objectives
I will be sticking to only using 3 colours per DPS. This is because I don't want too many colours on 1 DPS as it will look cluttered and unappealing to my TA. Also I will try not to repeat colour schemes as I don't want to bore my target audience with repetitive colours and similar looking articles. 

Layout objectives
I will try to be keeping the text to image ratio for my double page spreads fairly equal for each article. This is mainly because I don't want attention to be lost because an article is too long or because the imagery doesn't capture the audience because it is too small or unappealing to my target audience.  

Call sheet British patriotism photo shoot


Production Schedule: Call Sheet

 


Title: Photo shoot 2

Client: Danny Martin

 


Staff: Chris Marina




Location/Venue: Mezzanine                    

CALL DATE: 02/02/13

CALL TIME: 12:30


INSTRUCTIONS: The article is about patriotism in the UK so the poses will be very strong showing pride in being British. Flag will be wrapped around you or held and queen mask will be worn too.

Call sheet Facebook photo shoot


Production Schedule: Call Sheet

 


Title: Photoshoot

Client: Kat Borrowdale                   

 


Staff: Chris Marina




Location/Venue: Mezzanine

CALL DATE: 12/01/13

CALL TIME: 09:00   


INSTRUCTIONS: Shots will be taken sat down behind and in front of a desk with a laptop in front of you. You will also be surrounded by mobiles, iPods etc all with Facebook on the screen. The article deals with the problems Facebook can cause so poses will be slouched looking tired and stressed.

Contingency plan

Problem
How will you avoid or solve this problem?
Model not turning up
Inform the model of the time and place of photo shoot. Also have back up models if one doesn’t show.
Loosing photos/article
Have back up of all the photos, articles etc on USB’s, other systems, in an E-mail etc.
Equipment not working
Have back up cameras, lighting, backdrops etc so that a replacement can always be at hand if needed.
Not enough time to take pictures
Have a back up shoot if time runs out. Also keep track of and have a schedule of what is taking place and when you want to do them.
Creating work at home and then not being able to access it at college because of different software or other software compatibilities

Save the image in a different format or use a compatible version of photoshop that will still work.
Photographs coming back out of focus after a difficult photo shoot has just been executed
Booking emergency photo shoot, checking before hand all the cameras aren’t out of focus
Props disappearing
Having back up of the same prop or similar. 
Cameras running out of batteries
Having extra batteries chargers, making sure the camera is charged before the shoot
Running out of network space

Deleting any unnecessary files that are not needed, checking that the photos, articles etc won’t fill the network space
Shoots booked but cameras not available or booked
Book camera/ shoot in good time, find an alternative space and equipment to shoot with
Models not turning up in costume

Have the costume there at time of the photo shoot or have spare/alternative costume
Personnel not turning up because of examination commitments
Have back up personnel to do the shoot, find an alternative way of getting the same results without the personnel

Friday, 1 February 2013

This week I aimed to complete my Hammer Horror article and start on my DPS's. However I have only completed the hammer horror article and the DPS's are still to be started.

The reason for this is that my photo shoots have been booked late on in the development process. Therefore without my images i can't start developing my DPS's as they will be built around the images. I do have a photo shoot booked in for today so development can start today.

Below is  the completed Hammer Horror article:

Do you remember the good old days? Do you remember when horror films were scary? No? Neither do I. My generation has grown up in a time when advancements in film have allowed endless possibilities to wow the paying masses. Everything from 3D to CGI have made films more of a spectacle in technology rather than deep meaningful stories you can lose yourself in, causing genuine fear to its terrified audience like in the 60's. And of course the company leading the way in the genre were Hammer.
Looking at horrors in the present day, films like the Saw series and The Exorcist used jump scares and gruesome imagery to shock and appal audiences. Were they considered greats? No, but they were a new concept in the horror genre and they should be given merit for that.  Of course when something gains popularity, people rip of the good ideas and use them for their own. These horror films was no exception. Sooner or later every horror film had CGI beheadings and jump scares in every single film. And yes we can all admit jumping out of our skin the first time something drags a girl from a bed in Paranormal Activity, but after a while it just gets boring. It's hard to become scared of repetition, yeah when the pissed off monster starts shouting and waving its limbs around like a whacky inflatable arm tube man it's scary, but after the 7th time it just starts to look desperate and it loses all impact.
So how does this relate to Hammer? Well, Hammer films like any other film today would make you shit yourself at some point. The real difference was that Hammer could keep making you shit yourself throughout. "How?" I hear you ask. Well instead of relying on jump scares to scare people Hammer focused on people's fears and atmospheric mise en scene to scare the audience shitless. People were introduced to demonic characters talked about only in "what ifs." But, Hammer brought these characters to life, and for an hour and a half they preyed on peoples insecurities making them  beg to stop even though they were a projection turning even the alpha male culture at the time to quivering wrecks. This was power Hammer had.
I can imagine now a few people going to watch these Hammer films and tell me how not scary these films are. And in truthful honesty I don't find them scary either. But back in the 50's and 60's when these films were released, it was a struggle to even get them in theatres. They were rated X to warn people of the horrors that lurked on the silver screen. This was long before the ESRB ratings in America which is a real testament to how good these films are that people had to mentally ready themselves to watch them.
So I imagine some of you are wondering why you haven't heard of Hammer, especially after singing its praises like an extremely proud mother. Well with recent times Hammer just hasn't been able to get the same amount of attention as some of the other mainstream films. Whether it's because of money, a lack of enthusiasm or just no one caring about them anymore, Hammer has slowly withered away leaving nothing more than just a legacy and an out of work Christopher Lee. Or is it?
In 2012, came the rebirth of the once great studio company, it would bring out a film with big name stars, budget and marketing campaign, thrusting it into the mainstream horror world from the small independent art house cinemas where it had retreated to when the age of technology made its entrance. This film was "The Woman In Black." Staring a post Harry Potter Daniel Radcliffe TWIB was a movie only rated 15 by the BBFC (British Board of Film Classification) which for modern horror films is pretty tame. But, TWIB was far from tame. It was in your face horror that had audiences talking about it for months. This insomnia creator was the wakeup call the horror genre needed and personally restored my faith in horror.
So what's next for Hammer? Well TWIB 2 will be coming out in 2014 titled "The Woman In Black: Angels of Death and that's really the only major title. And this is why I love Hammer. Hammer could have seen how successful TWIB was and continued on the same dreary path that mainstream horror films go down. But hammer stuck with its roots and pull quality films out year after year, most just go under the radar and don't do well in the box office but they're still around and still scaring the shit out of people.  

Friday, 25 January 2013

This week my intentions were to have started and completed my hammer horror article and to have to make adjustments to my Facebook addiction article 1st draft. However, because my Facebook addiction was judged to have no negatives so is now completed.

Therefore this week I have started my Hammer horror article and am about a quarter of the way through completing it. I will be working on it over the weekend hopefully complete it then or sometime next week. I have also talked to Mark and we discussed what props I can use in my upcoming photo shoots as well as going over the plan for my Facebook addiction article photo shoot.

Below is what I have wrote of my Hammer horror article:
Do you remember the good old days? Do you remember when horror films were scary? No? Neither do I. My generation has grown up in a time when advancements in film have allowed endless possibilities to wow the paying masses. Everything from 3D to CGI have made films more of a spectacle in technology rather than deep meaningful stories you can lose yourself in, causing genuine fear to its terrified audience like in the 60's. And of course the company leading the way in the genre were Hammer.
Looking at horrors in the present day, films like the Saw series and The Exorcist used jump scares and gruesome imagery to shock and appal audiences. Were they considered greats? No, but they were a new concept in the horror genre and they should be given merit for that.  Of course when something gains popularity, people rip of the good ideas and use them for their own. These horror films was no exception. Sooner or later every horror film had CGI beheadings and jump scares in every single film. And yes we can all admit jumping out of our skin the first time something drags a girl from a bed in Paranormal Activity, but after a while it just gets boring. It's hard to become scared of repetition, yeah when the pissed off monster starts shouting and waving its limbs around like a whacky inflatable arm tube man it's scary, but after the 7th time it just starts to look desperate and it loses all impact.
So how does this relate to Hammer? Well, Hammer films like any other film today would make you shit yourself at some point. The real difference was that Hammer could keep making you shit yourself throughout. "How?" I hear you ask. Well instead of relying on jump scares to scare people Hammer focused on people's fears and atmospheric mise en scene to scare the audience shitless. People were introduced to demonic characters talked about only in "what ifs." But, Hammer brought these characters to life, and for an hour and a half they preyed on peoples insecurities making them beg to stop even though they were a projection. This was power Hammer had.


Friday, 18 January 2013

This week my goals where to create and finish my Facebook addiction article. These goals were completed and I have created and completed the first draft of my Facebook Addiction Article. I have also gotten feedback on the article from my target audience and will be making changes to the article soon. This puts me on time with my schedule.

My intention for the article was to create an informative and serious article which could give help to those who have friends or family with Facebook addiction. The general thought of my article from my target audience is that I have for filled this criteria.

Below is the 1st draft for the article:
Facebook is something that genuinely scares me. Not in the Freddy Krueger is in the wardrobe about to rip my throat out scared, but scared in the sense of what it is capable of. A study earlier this year said that the population of Facebook spend 10.5 billion minutes a day on the procrastinating king of the internet. This stat alone makes Zuckerburg look like the puppet master of the world and most people would agree with me on that, but in total honesty I can’t see why.
I've never given into hype or recommendations, so when Facebook was first starting to gain popularity I was never really got into it and still haven’t. Mainly because the idea of updating people on what I'm doing was slightly unnerving to me but even now I only use Facebook to check birthdays, talk to the five or six people I actually like using the chat thing and try to piece together what I can remember about last night from a series of drunken photo bombing.
 From this you can probably figure out I’m not convinced on the whole idea of Facebook addiction. It’s strange to me that people can stare for hours at the same meaningless bullshit day after day yet still sprout a cyber stiffy when someone sends them a cow to add to their Farmville. I could go on but it is actually a serious issue that is spreading faster around the internet then a cat doing gangnam style.
So how does it all begin? Some experts say it's the small social "achievements" we get from using Facebook. For example you put up a status and some people like it, you personally gain the self satisfaction that something you said is making someone LOL or ROFL, and with this new found comfort in knowing people like your contribution to the internet, it makes you feel good. Of course we as humans hate not being liked, even the "f**k the haters!" kids that swear they need know one still crave the attention of being liked that we all need. So because of this we update again, and again, and again.
Some other experts say people find a new level of interaction that they would never get in the real world. This is most common in people that are socially awkward and reluctant to interact with the outside world. But online, people can come out of their shell. There's no face to face communication, no pressure of coming up with witty responses, the ability to quickly take back what you said before confrontation starts. Just them and the internet. This cutting out the middle man approach to social interaction soon becomes the only social interaction these people get, consuming their spare time that non-addicts would spend socialising in the real world.
So how can you spot an addict? The signs are very subtle, very little things that combined obviously point to addiction. One of these things are frequent updates. Addicts tend to update several times a day, even as far as 10-15 status updates daily during all times whether it be day or night. Another symptom is changing profile pictures excessively. This comes back to the "likes = good self esteem" reason for doing this erratic swapping of photos, hoping that your new picture can get you more likes then the one from last month. Another one which is a little more obvious is the amount of time spent on Facebook. Addicts spend hours upon hours tirelessly going through status updates, photos and friend requests just to satisfy the social media itch they have.
A person I know very well is one of these people who shows most of these symptoms. He always seems to be online, status updates are frequent as well as photos and sharing of pages. He was once a normal teenager, he went out whenever he could, he did well in school and like most of us, he had Facebook. His addiction didn't take long to kick in and the once social and lively friend we all had known once before, had become a drained shell of his former self. Overworked from falling behind in college and sleeping very little because he was catching up on work. I met up with him recently to talk about his "Over using of Facebook." He didn't like me saying addiction. "I'm not someone who depends on Facebook." He told me, although with the tone in his voice I don't even think he was convinced. "Yeah I use it a little too much, but everyone does right? We all log on when we should be revising, it's just normal."  
It's all well and good me telling you how you can spot someone who's an addict or why they do it and even a personal story on it, but the real important thing is how to stop it. there are 2 paths you can take when trying to kick the addiction. The first method is going cold turkey, completely cutting Facebook out of your life until you feel you're ready to go back online and not spend 4 hours picking where to put your Farmville carrots. Or the method I'd recommend, Slowly weaning yourself away from Facebook. Cutting it out of your life completely sounds all well and good but the dramatic switch in usage from 10 to 0 hours is too much for people to handle. The further they are distanced, the more they lust to see what people are doing and sooner or later they break, then eventually they're hooked once again. However, gradually lowering the usage, minimizing it to bear essential usage is a lot healthier than trying to kill the addiction head on. You can start this by deleting any apps you may have on your phone. The temptation becomes much less powerful when the big blue icon at the bottom of your phone isn't there. Modern computers now can also limit the amount of time spent on certain websites. Parental blocks come in very useful in restricting the amount of time spent on Facebook or even blocking it completely if you feel it necessary. Any notifications should also be turned off whether it be by e-mail or the bright red circle that appears when you have a friend request on your Facebook icon, taking away the temptation of checking what's been happening in the internet world.
So has these steps helped my friend from becoming a healthy user. Sadly no. Of course it's easy saying "I'll stop, I'm done." But the reality is it isn't easy. Just because the addiction isn't a physical thing like cigarettes or drugs it doesn't make it any easier to kick. My friend hasn't moved on. He's still stuck in the endless cycle of saying he'll quit, giving in to temptation and eventually giving in all together saying he'll stop again next week. But, there are people that can give up. With the support of friends and family you can kick this unhealthy obsession once and for all.